As of 2023, YouTubers are still making money through various means, including:
- Ad Revenue: YouTube pays creators a percentage of the revenue generated from advertisements shown on their videos. The amount earned varies based on factors such as the length of the video, the number of views it receives, and the advertiser’s budget.
- Sponsorships: Creators can earn money by partnering with brands to create sponsored content. This involves integrating a product or service into their video in exchange for payment.
- Merchandising: Many YouTubers have merchandise lines featuring items like clothing, accessories, and home decor. Creators can earn money by selling these products to their fans.