It’s no secret that YouTube is one of the most popular social media platforms with over a billion users. And, as a business, you may be wondering how often you should be publishing videos on YouTube. Here are a few things to consider when determining your video posting frequency:
Your Industry: If you’re in a fast-paced industry, you’ll want to publish more frequently than those in slower-moving industries.
Your Resources: Creating quality video content takes time and money. Make sure you have the resources to produce videos on a regular basis before committing to a posting schedule.
Your Audience: Take some time to learn about your target audience and what type of content they engage with most. Then, create content that appeals to them and post it accordingly.