People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users)....

  hile competitors can copy the things you say or the images you use, they can’t copy the way your customers feel about you. Investing in your brand can be an intangible effort but pays dividends as the company grows, your following increases, and the “moat” between you and your competitors expands. This applies to both the […]...

  Build your content around a specific audience. Ensure that you plan your video script ahead of time so that all the relevant points are covered and you don’t flood the viewers with unnecessary information. If you feel that there is too much information in one video, break it down into several videos. Viewers like […]...