YouTube regularly updates its algorithm in order to provide users with the best possible experience. The latest update to the YouTube algorithm was announced in early 2022. The primary goal of the new algorithm is to promote videos that are engaging and informative. To do this, YouTube will be placing a greater emphasis on watch time and viewer retention. This means that longer videos that people actually want to watch will be more likely to appear in users’ feeds than shorter videos that are quickly skipped over.
In addition, YouTube will also be giving preference to videos that are deemed “authoritative.” This includes videos from popular channels with a large number of subscribers, as well as videos from news outlets and other trusted sources of information.