YouTube is the second largest search engine, so it’s no surprise that you can grow your views and subscribers by optimizing your videos for SEO. Just like with any other type of content, you need to do your research and target keywords that your audience is searching for. In addition to keywords, you also need to create engaging titles and descriptions that will make people want to click on your video. You can also use annotations and end screens to encourage viewers to subscribe to your channel or watch another video. Optimizing your YouTube channel for SEO will take some time and effort, but it’s worth it if you want to grow your audience.