YouTube has always been a go-to for entertainment, news, and how-to videos. But in recent years, the site has become much more than that. With new features and an algorithm that promotes videos based on interests, YouTube has become a powerful tool for marketing and building an audience. For YouTubers, this means that there are more opportunities than ever to grow their channel and reach new viewers. And for audiences, it means that they can find the content they’re looking for more easily.