CLICKRETINA- BEST DIGITAL MARKETING TRAINING IN LUCKNOW

Become an expert in Digital Marketing with ClickRetina one of the best names for Digital Marketing training  in Lucknow, Learn how to generate lead and grow business with our well trained and experienced faculty having an experience of more than 10 years in the digital marketing fields . You will get to learn all the various things that are required in digital marketing under our 20 plus modules and will get a great assistance from the faculty on your queries and doubts. Digital Marketing is the future and you will take a step ahead by enrolling yourself here at ClickRetina for digital marketing training in Lucknow and it will help you to get your first job with a good salary.

23 MODULES OF DIGITAL MARKETING COURSE

IN OUR ADVANCED DIGITAL MARKETING TRAINING IN LUCKNOW, YOU WILL ALSO BE EXPLORING THE BELONG ADDON MODULES.


1.Digital Marketing
overview


2.Website
Development


3.SEO
Marketing


4.Google Analytics
Analysis


5.Social Media
Marketing


6.Search Engine
Marketing


7.Social Media
Advertising


8.Ecommerce
marketing


9.Mobile
Marketing


10.Dispaly Advertising


11.Google
AdSence


12.Lead Generatic
and CRM


13.Inbound & Outbound


14.Online Reputation
Management


15.Affiliate
Marketing


16.Content
Marketing


17.Email
marketing


18.SMS
Marketing


19.Video Creation
&Editing


20.Freelancing
Project


21.Marketing
Strategy


22.Case
Study


23.Interview
Preparation

WHY CHOOSE US ?

FLEXIBLE TRAINING

Choose the timings as per your convenience, flexible timings

LIFE TIME QUERY SUPPORT

Assignment,practical exprcise,marketing template & internship option are a few...

PLACEMENT SUPPORT

Placement team dedicated to help you get your dream job...

HYBRID TRAINING

Excess to class content & lectures online for anytime learning & revision...

MICRO BATCH SIZE

We have batch upto 25 students give every individual attention...

MOST-ADVANCE CURRICULUM

“We have latest curriculum industry that is updated regularly...

LEADING FACULTY

We have best faculty in industry within an avg. experience of 4+ years industry

COURSES EXTRA'S

Done with your class and still have doubts. don't worry we give you life-time ..

MODULE-1 SEO

Search Engine Optimization

Upon completion of this course you will gain the skill to :

  • Implement your first SEO campagin for your website.
  • Understand how search engines work including key Google Algorithm changes.
  • Explain rhe impact of local and personalised search on Google.
  • Undertake keyword research and analyse competiitor websites.
  • Understand SEO considerations for servers and web hosting.
  • Understand the fundamentals of onsite seo and best practice for optimising page content.
  • Recognize the importance of link building and off-site optimissing for SEO.
  • Use key SEO tools including Google Search Console.

ON PAGE OPTIMIZATION

  • Keyword Research
  • Keyword Density
  • Alt Tags
  • H1 Tags
  • Site Analysis
  • Meta Tags
  • Meta Description
  • Title Tags
  • URL Structure
  • Internal Linking
  • Original,Effective & Keyword Reach Content
  • Sitemaps
  • Txt
  • Blog Installation & Posting
  • W3C Validation
  • Track Of Target Keywords

OFF PAGE OPTIMIZATION

  • Directory Submission
  • Classifield Submission
  • Social Bookmarking
  • Article Submission
  • Press Release Submission
  • Guest Blog Posting
  • Blog Submission
  • RSS Submission
  • Forum Posting
  • Link Bulding
  • Resiprocal Linking
  • Do Follow Blog Commenting

MODULE-2 SMM

Social Media Marketing

Upon completion of this course you will gain the skill to:

  • Understand what Social Media is and how to use it for your business
  • Understand how Social Media fits into your Digital Marketing Strategy
  • Define clear objective and create social media strategy
  • Define the advantages and dis-advantages of each main channel
  • Gain insights into Social Media Analytics
  • Use social media monitoring platforms and engagement tools

What is Social?

  • Why do people use Social Media?
  • Social Media Practise

Setting Your Goals & Objectives

  • Define Your Objectives
  • The social media lifecycle

Identifying the Right Platform for you

  • Identifying opportunities
  • Getting the information you need
  • Restrictions

Overview of Most Popular Social Platform


Facebook

Instagram

Pinterest

Twitter

Linkedin

MODULE-3 GA

Google Analytics

Upon completion of this course you will gain the skills to:

  • Develop your own cost-effective CRO strategy
  • Optimise paths to conversion on your website
  • Use your qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations

Introduction To Conversion Optimisation

  • What is Conversion Optimisation?
  • Introduction to Testing Approaches & Methodologies
  • Clear definition of business goals & KPIs you want to improve

Introduction To Conversion Optimisation

  • What is Conversion Optimisation?
  • Introduction to Testing Approaches & Methodologies
  • Clear definition of business goals & KPIs you want to improve
google analytics

Key Components & terms of
Digital Analytics

  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives

Universal Analytics

  • User ID
  • Measurement Protocol
  • The Migration Process

Product Integrations

  • AdWords
  • Google Search Console

Measuring Success

  • Setting up Goals
  • Conversion Reporting
  • Benefits of E-commerce Tracking

Administration

  • User Management
  • Account Setting & Configurations
  • Troubleshooting Your Analytics Installation
  • Custom Alerts

Using Google Analytics Report

  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversion Reports
  • Sharing Reports

MODULE-4 GA

Google Adwords

Upon completion of this course you will gain the skills to:

  • Understand the terminology and mechanics of how the bidding auction work
  • Create campaigns and ad groups with a full understanding of the different Setting and keyword match types
  • Write compelling ad copy and implement all basic ad extensions to your disposal
  • Set up basic tracking thought  at use of the Google Conversion pixel
  • Pull reports and execute standard optimisation techniques in order to improve the performance of a campaign i.e keyword mining and bid adjustments

What is PPC?

  • Introduction to Google Adwords/PPC
  • Terminology

Tracking Options

  • Tracking conversions
  • Linking accounts

Ad & Ad extensions

  • How to write great ad copy
  • Ad extensions

Bidding & Quality Score

  • What is quality score
  • How to improve quality score

Keywords & Match type

  • Keyword Methodology
  • Match types
  • Negative keywords

Account setup & Access

  • Account structure
  • Setting and reporting
  • Goals Campaign setting

MODULE-5 WD

Website Development

Upon completion of this course you will gain the skills to:

  • Understand concept of website hosting, domain and CMS
  • Create and Develop Your own website
  • Effectively marketing with your website
  • Choosing right platform for your website

Introduction to Internet & Web

  • Understanding of World Wide Web and internet
  • Understanding website hosting
  • Understanding domain management
  • Understanding mail exchange server
  • Understanding difference between different hostings

Introduction to Content Management System (CMS)

  • Introduction to wordpress
  • Understanding woo commerce
  • Introduction to other CMS for e-commerce (Opencart, Magento)
  • Understanding latest technologies in web development

Introduction to internet & Web

  • Understanding performance metrics
  • Improving website speed
  • Various guidelines for website optimization

MODULE-6 EM

Email Marketing

Upon completion of this course you will gain the skills to:

  • Understand how email marketing fits into your digital marketing strategy
  • Effectively design and structure newsletter content in line with best practice principles be aware of the advantages and disadvantages of email and permission based marketing
  • Learn how to apply tracking and conversion metrics to your newsletter to test your campaigns
  • Learn about various tools for email marketing and campagin management
  • Start to execute successful email campaigns

Introduction to Email

  • An introduction to email marketing and how it fits into an overall digital marketing strategy
  • The pros and cons of email and permission-based marketing,types of email, defining goals & metrics,and legal considerations

Getting Started

  • Setting up email marketing campaigns
  • Learning how to cart  striking newsletter designs that conform to international best practice principles
  • How email marketers should structure their newsletter content

Content and Devlopment

  • How to correctly write, devlop and ultimately send an email
  • Best practice and principles for email devlopment and sending

Email Marketing optimisation

  • Effective optimisation of email marketing compaigns
  • how to understand and apply conversion and performance metrics to your marketing efforts
  • How to correctly implement tracking on your newslatter to test your campaigns and ensure top results

MODULE-7 CO

Conversion Optimisation

Upon completion of this course you will gain the skills to:

  • Develop your own cost-effective CRO strategy
  • Optimise paths to conversion on your website
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Understand the pros and cons of different testing approaches and methodologies

Introduction to Conversion Optimisation

  • What is conversion optimisation?
  • Introduction to testing approaches & methodologies
  • Clear definition of business goals & KPIs you want to improve

CRO Tools & Proven Strategies

  • User discovery & personal targeting
  • Landing page & e-commerce considerations

Tested & Proven Optimisation Methodology

  • Test scheduling & timeline
  • Web analytics & important metrics
  • Live user testing & tools
  • Customer experience analytics
  • Segmentation behavioural & technology based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring & analysis

Certificate course 100% job assistance / Live Project / Internship

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