hile competitors can copy the things you say or the images you use, they can’t copy the way your customers feel about you. Investing in your brand can be an intangible effort but pays dividends as the company grows, your following increases, and the “moat” between you and your competitors expands. This applies to both the company’s brand and the individual faces of the company. Building your brand through thought leadership and the community around you helps raise your stature in the industry while helping your customers and potential customers at the same time.
